Client: A New Outlook

Project: Brand Identity

Outlook provides a personal development coaching plan which enables people to make the most of their lives. The icon represents elements of the theory as well as representing the initial letter. The strength of the design is in the ability to use any colour rather than just a single colour way. It was also a requirement of the brief to move away from the usual images used in this market and develop a more 'professional' look and feel. 

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